Jewelry has always been an important part of our culture. Even from the times when humans first started using clothes and tools about 100,000 years ago, jewelry was produced from any kind of materials that were available including stones, animal skins, feathers, plants, bones, and more. Today, we use jewelry to add extra appeal to an outfit and jewelry houses like Tiffany, Harry Winston, Cartier, Buccellati, among others have made their mark on the industry to attract a variety of buyers.
In this blog, we will discuss the Italian jewelry company – Bulgari. This brand is famous for its glamorous gemstone jewelry using an assortment of colors, which makes their pieces immediately recognizable. In addition, Bulgari creations include iconic features, such as a sense of volume, harmony and refined motifs that remind consumers of the brand’s Greek and Roman roots. Defined as classic yet contemporary, Bulgari maintains its 130 year legacy by creating perfectly timeless pieces for those who adore jewels.
Sotirios was a Greek immigrant to Italy. He moved to Rome in 1880 with only 18 cents in his pocket at young age with a terrific skill to work with precious metals. After working several related jobs, Sotirios opened his own shop in 1884. He laid into the foundation of the Bulgari style trademark elements of ancient Romans and Greeks and opened a couple of stores across Italy.
Sotirios had two sons, Constantino (1889–1973) and Giorgio (1890–1966), who were actively involved in the business and worked for the company their entire lives. The company is currently headed by Sotirios’s great grandson, Francesco Trapani.
During World War II, Costantino Bulgari and his wife Laura hid three Jewish women in their own Roman home. They were strangers to them, but the Bulgaris opened their doors out of outrage for the raid of the Roman ghetto in October 1943. For their actions, on December 13, 2003, the family was awarded the title of Righteous among the Nations at Yad Vashem in Jerusalem.